YOUTUBE BRANDCAST 2024

David Geffen Hall, Lincoln Center NY | May 15, 2024

For the third consecutive year, YouTube Brandcast has held during upfronts week. But YouTube is an outlier: Whereas other media companies unveil new TV shows coming to their networks and streaming services, YouTube uses the stage to boast about its massive reach and engagement relative to traditional TV. Their message has landed: Lincoln Center’s David Geffen Hall was filled to capacity. A large banner outside the venue declared, “With millions of creators, billions of fans and all the content we love most, there’s only one YouTube.”

As it as done before, YouTube handed the mic to an eclectic group of prominent YouTubers, as part of its pitch to marketers to spend their ad dollars on the platform’s most popular channels in different content categories. Those included Haley Kalil, Cleo Abram, Kinigra Deon, Ryan Trahan, Taty Cokley, Sydney Morgan, Zach King and top gaming streamer Valkyrae - plus musical performances by Benson Boone and K-pop boy group Stray Kids.

Also making an appearance was NFL commissioner Roger Goodell (as he did last year), who was there to promote the league’s deal with YouTube for the NFL Sunday Ticket subscription package of games. Goodell, who came out on stage with former NFL player Shannon Sharpe (host of the weekly “Club Shay Shay” podcast), said YouTube’s distribution of Sunday Ticket in the 2023-24 season was “flawless”: “They really brought the game to our fans in a different way.”

The show was capped off with an intimate performance by nine-time Grammy winner Billie Eilish featuring Finneas, including her Oscar-winning “What Was I Made For?” from the “Barbie” movie.

Stage Design & Video Content: De-Yan

Production, Talent Mgmt, Stage Mgmt, FOH Experience: GS&CO