APRIL 29, 2024 | PIER 57 NYC

Google's NewFront revealed exciting updates to Display & Video 360 and announced a feature for advertisers that uses generative AI to find and curate new audiences.

Executives from Google and their top brand partners offered compelling case studies -while YouTube Creators Lisa Nyguyen and Babish Culinary Universe served up a lesson in cake pops and a reminder why YouTube is still the best platform to advertise on.

The monolithic stage design - inspired by the work of Richard Serra - became an instant homage to the artist after his death in March. Colored LED lighting effects and built-in seating emphasized the streamlined elegance of the custom scenic build.