AUSTIN, TEXAS | MARCH 2025

Destination YouTube was the place to be at SXSW 2025.

Attendees lined up to connect with YouTube Concierges, participate in sweet giveaways and sit in the HOT ONES hot seat. Prizes included branded cookies, coffees, and keychains featuring a QR code that directed them to diverse creator content on YouTube and Shorts.

Our custom "video factory" allowed guests to engage in a Hot Ones-themed photo op. The spice-master Sean Evans himself even showed up to feel the burn.

Meanwhile, Creators took center stage at the Culture Panel, where Michelle Khare moderated a detailed discussion on the importance of creators to the platform, featuring Cassey Ho (Blogilates), Josh Scherer (Mythical Kitchen), and Sean Evans (First We Feast).