SEPT 5-7, 2014 | ARE YOU UP FOR WHATEVER?

Bud Light took over the tiny ski town of Crested Butte for one weekend in 2014, turning it into "Whatever, USA" as part of a major advertising stunt that included closing its main street and painting the pavement, bike racks and light posts blue.

1000 millennials descended on the town for dozens of outrageous “stumble upon” moments that included soap box derbies, disco parties, human bowling, beach volleyball on main street, a Vanilla Ice concert, and so much more...

Good Sense & Company is proud to have developed the entire brand identity, production design, scenic and graphic elements and site plans for this massive undertaking.