AUGUST 9, 2018 | NYC

Kashi collaborated with an all-star team of kids they dubbed ‘The Kashi Crew’ to create 3 brand new cereals that bridge the gap between kid-friendly treat and nutritious breakfast.

For a family-themed press launch, Kashi’s breakfast event included lots of interactive activities that helped bring the collaboration to life. Highlights included an elegant glamping tent (for interviewing the Kashi kids), an illustrated breakfast bar, a paint-by-numbers collaborative art wall, and a giant cereal bowl photo op that proved how breakfast really is the most fun meal of the day.