JAN 27-28 2018 | GRAMMY AWARDS AFTERPARTY

For the 2018 Grammys, American Airlines put a high-concept twist on the typical photo booth activation.

DREAM NON-STOP utilized brainwave scanners to create custom photo ops, converting real-time brain wave patterns into unique pieces of art specific to each guest. First, guests relaxed in custom seating outfitted with AA Casper mattress pad and pillows. Next, they put on headphones and the wireless headset brainwave scanner, touching a tablet to begin the journey.

As a custom music mix played in their ears, the brainwave scanner read and converted guests reactive patterns into beautiful knit colors, analyzing the colors into an emotional spectrum template, and integrating them into a custom artwork. Guests received a take-away print of their brainwave art as well as a digital version to share on social platforms.